I Believe...

I believe there's a better way to make independent films, using theories from Growth Hacker Marketing (link) and The Lean Startup (link).

Growth Hacker Marketing and The Lean Startup both address problems faced by traditional business models:
- Market research
- Gut feelings
- Large launch

Now what other industry puts together products in that same way? Studio films and Indie films.

Solutions to their problems were in folding marketing in with product development and developing a Minimum Viable Product (MVP) and then rapidly iterating and pivoting based on customer response. These are actual customers, not focus groups. Early adopters and customers that have PAID for the product.

Examples of this are: Instagram, Dropbox, Pinterest, Uber....

I believe indie film can apply these principles to produce a film that avoids the pitfalls many indie films fall into.

And the beauty of this particular method is, that once you achieve Product Market Fit (PMF), you can market and distribute the film online, yourself, without using the mass market $30M budget studio approach. A slow, organic growth, which builds over time into a sizable audience without the "fat" of the mass market approach.

What's needed is to develop a process and set of tools for evaluating early script and film content by early adopters and the film's audience.

(post in progress - posted as preview only)